Last Updated: July 23, 2026

This Privacy Policy explains how Mucha Magia processes personal data when you visit muchamagia.com.ar, contact us, or purchase downloadable crochet patterns.

1. Data Controller

Legal name: Claudia Antifora
Trading name: Mucha Magia
City: Mar del Plata, provincia de Buenos Aires, Republica Argentina
Tax identification number (CUIT): 27-27741170-4
Email: [email protected]

Mucha Magia is responsible for processing personal data described in this Privacy Policy.

2. Personal Data We Collect

Depending on how you use our website, we may collect:

– Name and email address.
– Information provided when contacting us.
– Order and purchase information, including the digital products purchased.
– Country and billing or tax information when necessary for payment, accounting or legal obligations.
– Technical information such as IP address, browser type, device information and website activity.
– Cookie and similar technology information, when you have provided the required consent.

Mucha Magia sells digital crochet patterns delivered electronically. We do not require or collect shipping addresses because we do not sell or ship physical products.

Payment information is processed by PayPal. Mucha Magia does not store complete credit-card numbers, bank-account credentials or PayPal login credentials on its own servers.

3. How We Use Personal Data and Legal Bases

We process personal data for the following purposes:

– To process purchases, provide access to purchased downloadable crochet patterns and provide customer support. Legal basis: performance of a contract.
– To respond to questions, contact requests and support inquiries. Legal basis: taking steps at the user’s request before entering into a contract, or our legitimate interest in responding to communications.
– To process payments and help prevent fraud, unauthorized transactions or misuse. Legal basis: performance of a contract and our legitimate interest in protecting the website and transactions. PayPal may independently process personal data under its own Privacy Statement.
– To issue, record and preserve invoices or other accounting records when required by applicable tax or accounting laws. Legal basis: compliance with a legal obligation.
– To maintain website security, prevent abuse, detect technical problems and troubleshoot errors. Legal basis: our legitimate interest in operating and protecting the website.
– To use Google Analytics and Pinterest Tag for statistical analysis, conversion measurement or advertising-related measurement, only when the user has provided the required consent. Legal basis: consent. These technologies are not activated before the required consent is provided.

We do not use abandoned-cart tracking or send abandoned-cart reminder emails.

4. Cookies and Similar Technologies

Our website uses strictly necessary cookies and similar technologies to operate the website, maintain security, remember privacy preferences, provide essential functionality and process purchases.

With your consent, we may use optional technologies provided by:

– Google Analytics, for statistical and analytical information about website use.
– Pinterest Tag, for measuring activity and conversions related to Pinterest.

Optional analytics and advertising-related technologies are not activated before the required consent is provided. You may accept or reject optional technologies through our cookie banner. 

Cookie names and expiry periods may vary depending on the website configuration and provider updates. Analytics information is retained according to the retention settings configured in Google Analytics. Pinterest processes data according to its own privacy documentation and settings.

5. Service Providers and Other Recipients

We may share or allow access to personal data only when necessary with:

– PayPal, for payment processing, transaction management, security and fraud prevention.
– Google, when Google Analytics is activated with the user’s consent.
– Pinterest, when Pinterest Tag is activated with the user’s consent.
– Website hosting, security, email, payment, storage and technical service providers that help us operate and maintain the website.
– Professional advisers, government authorities or courts when disclosure is required by law or necessary to exercise or defend legal rights.

We do not sell personal data.

Some providers may process personal data as independent controllers, while others may process it on our behalf. Their own privacy policies and terms may also apply.

6. International Transfers

Mucha Magia is established in Argentina. The European Commission has recognized Argentina as providing an adequate level of protection for personal data under Article 45 of the GDPR. Personal data may therefore be transferred from the European Economic Area to Argentina without additional transfer safeguards being required for that transfer.

Some third-party providers, including PayPal, Google and Pinterest, may process personal data in countries outside Argentina and the European Economic Area, including the United States. Such providers process personal data under their own privacy policies and applicable legal safeguards.

You may contact us to request additional information about applicable safeguards, subject to legally permitted limitations.

7. Data Retention

We retain personal data only for as long as necessary for the purposes described in this Policy.

In general:

– Purchase, order and accounting records are retained for the period necessary to provide support, resolve disputes and comply with tax and accounting obligations. In Argentina, accounting and tax documentation may need to be retained for at least ten years where applicable.
– Contact-request information is retained for as long as necessary to respond and manage the communication, and afterwards only when needed for legal or security purposes.
– Consent records are retained for as long as necessary to demonstrate that consent was obtained and to comply with legal obligations.
– Security and technical logs are retained for the period reasonably necessary to protect the website and investigate incidents.
– Analytics information is retained according to the settings configured in Google Analytics.
– When data is no longer necessary, it is deleted, anonymized or securely archived where legally required.

8. Data Security

We use reasonable technical and organizational measures to protect personal data against unauthorized access, alteration, disclosure, loss or destruction.

However, no internet transmission or storage system can be guaranteed to be completely secure.

9. Your Privacy Rights

Depending on applicable law, including the GDPR, you may have the right to:

– Request access to your personal data.
– Request correction of inaccurate or incomplete data.
– Request deletion of your personal data.
– Request restriction of processing.
– Object to certain processing activities, including direct marketing.
– Request data portability where applicable.
– Withdraw consent at any time, without affecting processing carried out before withdrawal.
– Object to or request information about certain automated decision-making or profiling.
– Lodge a complaint with the competent data protection authority.

To exercise your rights, contact us at [email protected]. We may request reasonable information to verify your identity before fulfilling a request.

If you are located in the European Union or European Economic Area, you may contact the data protection authority in your country of residence, workplace or where you believe an infringement occurred.

10. Automated Decision-Making

Mucha Magia does not make decisions based solely on automated processing that produce legal or similarly significant effects on users.

Payment providers may carry out their own security, fraud-prevention or risk assessments under their own policies.

11. Children

Our website and products are not directed specifically at children. We do not knowingly collect personal data from children. If you believe that a child has provided personal data to us, please contact us.

12. Changes to This Privacy Policy

We may update this Privacy Policy when our services, providers or legal obligations change. The updated version will be published on this page with a new “Last Updated” date.

13. Contact

For questions about this Privacy Policy or to exercise your privacy rights, contact:

Legal name: Claudia Antifora
Email: [email protected]